ESOMAR Launches New Technology & Innovation Conference

TECHNOVATE, the new ESOMAR conference platform, will gather marketers, technologists and researchers to share thoughts, ideas, and issues while promoting discussions across a broad array of integrative topics. The conference will take place in Cannes (France) from 26 to 28 January 2003.

Mario van Hamersveld, director general of ESOMAR explained, 'After a series of five very successful Net Effects conferences and a first exploration of CRM, we now put forward technology & innovation as the framework to define and understand the integration of market research, the Internet, CRM analytics, data mining and new media channels. We know that the business information and customer intelligence industry is moving forward, and ESOMAR is moving with it, by launching TECHNOVATE.'

ESOMAR is looking for high calibre presentations under the framework described above that will focus on the importance of market research techniques, processes, and methods in an emerging technology and innovation-driven world and ideas that will spark debates and stimulate thought and fresh discussions. Preference is given to client/agency case studies that are international in scope, that demonstrate the impact for the industry.

Presentations should provide innovative ideas and solutions that offer new advances in the area of customer insights and customer marketing. These innovative approaches could either give marketers the ability to better listen, understand and serve their customers, or simply allow them to better identify and reach customers in new and better ways.

For more information, please visit the website at:
www.esomar.nl/synopses/Technovate.htm

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.