ESOMAR Congress Keynote Speaker

Simon Woodroffe, Founder and Chairman of YO! Sushi and YO! Everything Else, will feature as the keynote speaker presenting 'Using innovation to win New Markets' at the ESOMAR Annual Congress in Barcelona at the end of the month.

Key issues are: the role played by research and analysis in his business success so far; changing business environment means a change in how every company relates to its surroundings; the need to include opinions and instincts in final analysis and he will also talk about how the world is moving into an era of genuine personal connections and how researchers need to reflect that.

Simon Woodroffe is founder, owner and creative driving force behind YO! Sushi. Leaving school at 16, Simon spent thirty years in the entertainment business. Through the 1970s and 80s his production companies, based in London and Los Angeles, designed rock 'n' roll stages for artists like Rod Stewart, The Moody Blues and Stevie Wonder and events like Live Aid.

In 2000 Simon won 'Group Restaurateur of the Year' at the Catey awards and YO! Below was awarded the Design and Art Direction award in the Design for Leisure category. For YO! Sushi he has received awards from Design Week (Best Restaurant), Marketing Week - Design Effectiveness Awards 1998 and Best Web Site for Hospitality Solutions 1999.

The full programme for the Congress is now available at www.esomar.nl

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.