Itracks Kicks off Partners in Research Programme

In the first partnership agreement in its Partners in Research programme, Canadian agency Itracks has joined forces with TideWatch Partners, an US based custom qualitative and quantitative market research firm.

The partnership between TideWatch Partners and Itracks integrates the market research expertise of TideWatch with Itracks' industry-leading research technology. As online research matures, Itracks and TideWatch will be working together to deliver highly actionable business decisions backed by sound research to TideWatch clients. 'We see the partnership with Itracks as one that gives our clients the opportunity to take full advantage of this increasingly important space in today's market,' said Ken Campel, TideWatch Partners Managing Partner.

Itracks' Partners in Research programme is targeted exclusively at market researchers who have a desire to build the online research portion of their business. 'Partners in Research will help companies maximize the value of online research for their clients and their business,' said Dan Weber, Itracks President & CEO. 'We are excited to announce our partnership with TideWatch as they have been instrumental in shaping our Partners in Research programme.'

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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