Leapfrog Adds new Quantitative Research Offering

Following the launch of its international division in November 2002, UK agency Leapfrog Research and Planning has recently launched a new quantitative division - Leapfrog By Numbers.

Research Director Chrissie Wells and Associate Director, Mandy Atkin, who have 30 years quantitative research experience between them, will jointly head up the new division. 'The establishment of the new division, Leapfrog By Numbers, signifies a departure from the historical industry trend towards separating these two approaches [quantitative and qualitative] to research. We have established it in direct response to client requests for both combined qualitative and quantitative as well as stand-alone quantitative research studies. We will be able to offer clients even deeper research insights empowering them to make informed business decisions', said Research Director Chrissie Wells. She adds, 'Drawing on Leapfrog's innovative culture, we'll be developing a range of creative research solutions to help clients gain greater insights from our work.'

Leapfrog has previously worked with a number of clients on quantitative research projects including Arla Foods, RHM and Warner Brothers, and Leapfrog by Numbers will build on those existing relationships.

The addition of Leapfrog By Numbers now makes Leapfrog Research and Planning a full-service research consultancy offering both UK and international clients qualitative and quantitative research services.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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