New Beauty Industry Tracking Service

The NPD Group has reached a strategic partnership with Parkod Europe to provide beauty retailers and manufacturers with access to new levels of market information. France is the first step in the partners' European rollout of selective beauty POS tracking. Discussions are underway to expand the partnership's beauty industry market tracking to include Italy, Germany, Spain and the United Kingdom.

The service of the joint venture will be modelled after NPD BeautyTrends, NPD's U.S. based retail tracking service. The new French service will provide actual point-of-sale results on what consumers are buying, where they are buying, and how this is changing over time, allowing retailers and manufacturers to assess and improve their market position.

'We're excited about partnering with Parkod Europe,' said Tod Johnson, chief executive officer, The NPD Group, Inc. 'Coupling Parkod Europe's widely used product classification methodology and data collection capabilities with NPD's reporting and analytical systems and methods will enable us to create a much clearer picture for French beauty retailers and manufacturers, as well as our global clients, so that they can better view the French selective market, identify opportunities, and build their businesses both in France and globally.'

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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