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Holidaymakers 'Will Still Fly'

March 19 2003

New research conducted by MORI in the UK for ABTA (the Association of British Travel Agents) shows that the prospect of war and the threat of terrorism are not generally affecting travel plans.

Four in five British people (79%) who have taken a trip by plane in the past two years have either booked or intend to book an overseas holiday this year.

The research shows a third (33%) of these people have already booked a holiday, with three in 10 (29%) saying they intend to book.

However, 17% say they intend to take a holiday but the war and the threat of terrorism will make them delay their decision. A further two per cent say that although they normally go on holiday overseas, they will be taking a holiday at home in the UK this year, and four per cent say they will not go on holiday anywhere because of the war.

The MORI survey was conducted between 28 February and 2 March. A nationally representative quota sample of 1,010 adults were interviewed throughout Great Britain as part of MORI's telephone Omnibus. Of these, 613 had taken a trip by plane in the last two years.


All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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