The Research Pacific Group Updates Brand Identity

The Research Pacific Group has announced significant changes to its brand identification, in order to better reflect the organisation's values and continued emergence as one of the Asia Pacific region's leading marketing research firms.

One of the major changes is a redesigned logo. The new logo, referred to as 'Scaling Heights', comprises three ascending pyramids bathed in light at their tips. According to Kevin Reagan, The Research Pacific Group's Executive Vice President, the new logo reflects the core values and brand personality of The Research Pacific Group, 'One of the key points we wanted to bring out was that of growth: historic, current, and aspirational. The escalating of the visual from left to right is designed to do this. The 'sharpness' of the design was a conscious decision to reflect our discipline in managing research, sharpness of thinking, and precision in approaching research issues. We deliberately focused on developing an 'Open Design' with our 'float' of the brand name above the 'heights' suggesting 'openness', 'adaptability', and 'innovation (thinking outside the box)' - all integral components of who we are.'

Along with a new logo The Research Pacific Group has also launched a new 'brand hook' to be used in their communications - 'Research Solutions and Insights... Across Asia' This aspect of the Group's branding has been implemented with the intent of succinctly summing up what The Research Pacific Group offers to current and potential customers.

The increased emphasis on brand identification has been primarily driven by The Research Pacific Group's steady growth over recent years, from a small Singapore company to a leading regional provider of marketing research solutions. The branding efforts are intended to reflect this growth, not only in terms of business, but also the group's continued commitment to upgrading human resources, expanding the group's network of offices throughout Asia, and adding leading marketing research products to its offerings.

For further information visit www.respac.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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