MB Mainland Europe Expands Management Team

Millward Brown has strengthened its management team in Mainland Europe to cope with increased business. A mix of outside hires and new responsibilities for existing staff brings the total number of new roles to eight.

Tamas Geczi, currently Managing Director of Millward Brown Germany and Deputy Managing Director across Millward Brown's Mainland European region moves full-time into his Deputy MD role. Geczi will continue to report into Andrea Bielli, Managing Director for this region.

Taking over Geczi's role in Germany is Manfred Tautscher, previously joint MD of Millward Brown's Austrian licensee, Integral. Tautscher jointly founded Integral 15 years ago, and has extensive experience in working with multi-national clients. Tautscher will be based in Frankfurt, while Geczi will move to Budapest once the German handover is complete.

Moving to the newly created position of Mainland European Director of Strategic Planning, is Erika Nemethi. Nemethi joins from management consultancy MAP, and previously held senior marketing positions within Warner Lambert, J&J and Pepsi in Western Europe and in Central and Eastern Europe. She will bring into the organisation additional skills aimed at reinforcing Millward Brown's marketing advice services in Mainland Europe. Nemethi will be Budapest based, and will report directly to Andrea Bielli.

Franco Gnocchi joins as HR Director for Millward Brown Mainland Europe. Gnocchi will be Rome based, and will report into Tamas Geczi.

Among existing senior management:

• Cath Booth, currently Head of Client Service Mainland Europe takes on the additional responsibility of managing, and developing Millward Brown's qualitative offering across Mainland Europe. Booth will work to integrate qualitative and quantitative approaches in the region to provide solutions and advice that enable clients to better tackle their marketing issues and exploit opportunities for their brands and services. Booth will continue to report into Andrea Bielli
  
• Pepe Martinez, Head of Qualitative Research, Millward Brown Spain, becomes Director of European Qualitative Research with specific responsibility to further expand Millward Brown's qualitative capabilities across Mainland Europe and to efficiently support qualitative international services. He will report to Cath Booth
  
• Liz Musch, Managing Director Millward Brown France takes on the additional role of Development Director for the region. Musch will have responsibility for the development of business strategies across Mainland Europe. Musch will report into Andrea Bielli
  
• Stefano Carlin, currently CEO of Millward Brown Spain, takes on responsibility for the regional R&D team, and continues to report in to Andrea Bielli.

Commenting on the changes to his management team, Bielli said: 'The integration of our operations across the Mainland European region is now a reality. For our clients, this doesn't just mean greater consistency of services. It also means increased levels of flexibility and knowledge sharing. In addition, the new appointments we've made, and the skill sets they bring, now allow us to provide clients with more wide ranging solutions and advice integral to their marketing decision making.'

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

Register (free) for Daily Research News

Simple printable version of this article

Email this article to a friend