World Industry Network Created

Leaders of market research associations from the Americas, Europe and Asia have decided to join efforts initiated by industry leaders during the RELEAS process aimed at strengthening the market research industry.

RELEAS (Research Leaders Summit) was a two year process initiated by ESOMAR and the ARF in which leaders of market research agencies worldwide and senior researchers working within major international companies decided upon a set of key activities aimed at ensuring that the market research industry will adequately respond to current and future challenges and opportunities. The RELEAS process was concluded in January 2003.

By joining the initiatives resulting from the RELEAS process, market research associations will support:

• The Global Legislative Initiative, an effort aimed at representing the interests of market research at the level of national parliaments and other legislative bodies worldwide.
  
• The ongoing effort to review self-regulation practices and develop new quality standards.
  
• The initiatives aimed at optimising the position and role of market research in client companies and the efforts to share best practices through GROW, the industry's Global Research Online Workshop which has been established recently.

According to Mario van Hamersveld (ESOMAR) 'The concerted industry action that has been decided upon at RELEAS will now include the active support of research associations. This will enable the market research industry globally to speak with one voice and is a major step toward strengthening the position of the market research profession and industry.'

The leaders of research associations also agreed to join 'WIN', The World Industry Network. WIN is a flexible platform created as a follow-up to RELEAS which is scheduled to bring together market research associations and business leaders at alternating annual meetings.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

Register (free) for Daily Research News

Simple printable version of this article

Email this article to a friend