TNS Boosts European Advertising Research Team

TNS is strengthening its advertising experience in Europe by bringing Kym Penhall, Director for the TNS branded solutions MarketWhys(tm) (Brand / Ad Tracking programme) and Miriad(tm) (Dedicated Tracking Analysis Platform), to the UK from America in August. He will be responsible for extending TNS' MarketWhys(tm) practice throughout Europe.

Penhall has over 20 years experience in the market information industry, the last eight of which have been spent exclusively in the area of regular and continuous tracking programmes. He transferred to the US office in May 1999 from Malaysia, where he started with the company in August 1996 as Asia Pacific Regional Director for Continuous Tracking.

He played a key role in developing TNS' advertising and brand research offering in the US, and has presented at various seminars and conferences on the subject of tracking research, including two presentations at the ARF Convention in New York, USA, in 1999 and 2000.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

• Kantar TNS
• All news
• MrWeb info