UK's Online Recruitment Audience Survey Grows Again
August 21 2003
The third annual wave of The National Online Recruitment Audience Survey, NORAS 2004, will be supported by nearly twice the number of recruitment sites of the 2003 survey. The survey is produced by consultants Enhance Media and provides advertisers with comparative user data for online recruitment sites, mostly generalist job boards.
At least 20 sites will participate in NORAS 2004, up on last year's 11 sites and including:
- Fish4Jobs
- jobs.telegraph.co.uk
- London Jobs
- Secs in the City
- Total Jobs
- Workthing
NORAS is the only joint industry research tool that provides details of site user profiles and user numbers simultaneously, enabling recruitment advertisers to directly compare the audiences of online recruitment sites and choose the most appropriate sites for their vacancies, provided of course the sites are included in the list of participants.
Data will be gathered using RedSheriff's pop-up technology and ABC ELECTRONIC certification verifying page impressions and unique user figures, between September and November 2003, with results available in January 2004. Each participant will receive a detailed demographic profile of their users.
NORAS is supported by industry organisations such as the Association of Online Recruiters (AOLR), the Interactive Advertising Bureau (IAB) and the Association of Graduate Recruiters (AGR). The AGR have 600 members, including 400 of the UK's top corporate employers and is keen for their members to learn more about online recruitment so they can recruit graduates more effectively.
Tim Elkington, MD of Enhance Media commented, 'The industry's support for this study and the fact that there are more sites participating in this wave of NORAS shows the industry's real need to provide recruitment advertisers with reliable and independent data in order to assist with advertising decisions'.
Danny Meadows-Klue, Chief Executive of IAB commented, 'Getting clear audience data is key in any media, but online offers the potential for a much deeper awareness of how people behave and what they do. Combining demographic audience data with this type of site centric data creates a powerful approach and gives marketers even greater confidence in the efficiency of their media buying'.
Further information regarding NORAS can be found by visiting
www.enhancemedia.co.uk or
www.abce.org.uk In case you're wondering - No, MrWeb is not a participant - our jobs board is, we think, too specialised for it to be of any real significance, we have already signed up 80-90% of all potential major advertisers, and already have good stats on user profiles, but we do obviously support the principle of the study for general jobs boards and will keep it in mind - Ed.
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
