Synovate Buys Censydiam

Synovate has announced the acquisition of Censydiam NV, a Belgian research business known for its advances in psychodynamic research. Over the next few months the company will rebrand as Synovate Censydiam.

Censydiam employs 170 staff worldwide and was founded in 1987. It has expanded internationally in the last few years, working for clients such as Heineken, Coca-Cola, Nokia and JTI, and has 12 offices in Belgium, UK, France, the Netherlands, Germany, Spain, Greece, Italy, the Middle East, Nigeria, Asia and the US.

'Many of the world's blue-chip companies look to Censydiam's unique style and depth of reporting to create outstanding new product concepts, stronger product launches and more powerful branding', says Synovate CEO Adrian Chedore. 'We look forward to offering their insight-driven solutions to our clients worldwide'.

According to Jan Callebaut, co-founder and CEO of Censydiam, 'This operation is a fantastic opportunity for Censydiam... After 15 years of independent growth, we now enter a new era. The synergistic effects of joining Synovate will help our worldwide clients and will offer new opportunities for our staff'.

More information on Censydiam can be found on www.censydiam.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.