B2b Research Evenings, Autumn 2003

BIG, the UK's b2b research association, has announced its autumn programme of 'Forum' events, which begins on October 14th and includes a review of b2b advertising research, a look at life on the client side and relations with agencies, and an update on business information web sites.

The BIG Forum is part of the Business Intelligence Group (BIG) and holds evening meetings from October to June, offering a chance to meet other b2b researchers while catching up on the latest thinking in this specialist area. Meetings are held at ORC International, Angel Corner House, 1 Islington High Street, London N1 9AH (opposite Angel tube station), starting at 6.30pm.

On 14 October Kate McGhee of BPRI will reprise her paper from this year's Conference which looked at the special characteristics of b2b advertising and the implications for research conducted on b2b advertising: 'Not the poor cousin - a view of b2b advertising research'. For further information contact Sonya Graneek, tel 020-7890-9217, email s.graneek@nopworld.com

On 11 November Richard Grimer of Reed Business Information and formerly of Barclays Bank will tell 'The client's tale', describing his working day as a client-side researcher, discussing his needs from research agencies and telling us whether agencies deliver what he needs. Contact Trevor Wilkinson, tel 020-8832-3730, email wilkinson@businessdiagnostics.co.uk

On 27 January 2004 Trevor Wilkinson of Purple Market Research and Nick Thomas of MrWeb will be updating their 2000 BIG Forum talk on 'Useful web sites for [b2b] market researchers.' This is intended to include an interactive session where everyone will be asked to comment on sites they have found particularly useful. Contact Trevor Wilkinson, tel 020-8832-3730, email wilkinson@businessdiagnostics.co.uk

There will also be meetings in March and June of 2004, of which details will be published later in the year.

More information on BIG activities and how to join BIG is available on the organisation's web site at www.b2bresearch.org

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.