New Director at The Leading Edge

Michael Fox has taken on the role of Director, Advanced Quantitative Techniques (AQT) at Australia's leading research based consultancy, The Leading Edge.

His unique expertise in pricing, new product development and return on investment will bring additional bottom line benefits to Leading Edge clients. Fox will also be responsible for the training, direction and development of the AQT team, ensuring The Leading Edge continues to be industry's leading expert in consumer demand and profitability.

With considerable experience in the international arena from Western to Eastern Europe, the Middle East to the Far East, Asia Pacific and the United States, Fox will bring invaluable knowledge to further enhance and increase the international business solutions that The Leading Edge offers its many multi-national clients.

Prior to joining The Leading Edge Fox held the position of General Manager at NFO World Group DataWorks, Middle East Asia Pacific Region. As well as developing and applying his learning in commerce he has also lectured at Massey University, New Zealand in advanced statistical and taught international marketing on the executive MBA programme.

'With over 15 years of research experience, and a masters of science and a MBA degree, Michael brings with him the skills sets which combine scientific rigour with business pragmatism to further increase the competitive advantage we deliver to our clients', said Derek Leddie, managing director, The Leading Edge. 'The real value in what Michael will deliver is the unique ability to look at a clients' business or marketing issues and then by utilising complex, high-end techniques and learnings, develop practical tools or frameworks that will answer those issues. Through his direction and training skills we can ensure that we continue to maintain an industry leading approach to advanced quantitative research'.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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