Edge for Knowledge Networks

Justin Edge, former Vice President, Director of US Brand Practice at Opinion Research Corporation (ORC), has joined Knowledge Networks as Managing Director/Senior Vice President.

Based in KN's New York office, Edge will be responsible for leading the growth of Client Service efforts handled by the New York practice, delivering marketing insight to clients on how to use research to answer their strategic and tactical business questions.

Edge has developed expertise in branding and positioning, market segmentation, new product introduction, market forecasting, competitive analysis, customer loyalty and international marketing. He has advised many Fortune 500 corporations in sectors including pharmaceutical, healthcare, aerospace, food and beverage and petro-chemical.

Prior to joining KN, he held a variety of positions with Opinion Research Corporation, including Director of the US Brand Practice, Director of the Health Care Practice, and Director of the Chicago Office. Prior to this he help positions at the Chicago-based Martec Group, at Midland Bank (now HSBC) in the UK and with the Irish Trade Board in Sweden.

Mr. Edge holds a Bachelor of Education from the National University of Ireland; a Graduate Diploma in Marketing Management from the Dublin Institute of Technology (DIT); and a first class honours Master of Business Studies in Marketing from The Smurfit School of Business at University College Dublin (UCD).

'We are thrilled that Justin has decided to join Knowledge Networks', said John Lewis, KN's President and CEO. 'His passion for client issues and consulting, as well as his commitment to developing the internal research team, makes Justin the perfect fit to lead our New York team'.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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