What's Hot ... in February??
January 5 2004
ESOMAR's market research technology & innovation conference takes place on February 1 - 3 at the Intercontinental Princesa Sofia Hotel in Barcelona. The event offers researchers a glimpse of some of the ways in which leading edge technology is being used - and being influenced - by market research.
Major themes include:
- Research technology's role throughout the marketing supply chain
- the process of research innovation: push and pull factors
- the value exchange
- the importance of design in websites and web surveys
- state of the art perspectives
- how technology shapes market research and market research shapes technology.
The Conference will cover a wide range of innovative MR technologies, from the Internet revolution in the world of ad pre-testing to the use of eye tracking technology to help steer web site design, to conducting music research using Shazam's audio recognition technology [
well worth a visit / trial if you don't already know it - see www.shazam.com - Ed.].
Multinational companies from Europe, North America and Asia including Unilever, IBM, NOP, NFO, Vodafone, Harris Interactive, Burson-Marsteller and others will be leading the discussion.
'Keeping up to date is important since missing out on the next 'killer application' maybe at best a lost opportunity or, at worst, a business killer', according to Martin Oxley, programme committee chairman and MD, NFO Europe Interactive, UK.
More information is available from Rocío Corrales,
r.corrales@esomar.org , tel: +31 20 664 2141 or via
www.esomar.org/main.php?a=3&p=476
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
