Online Research Launch by Ex-TNS Director

John Aitchison, formerly with TNS, has set up a specialist online market research company, First Line Research, offering full service research, consultancy and training services.

Aitchison has nine years' experience in the healthcare sector running projects for major pharmaceutical companies and supply side agencies and consultancies, most recently as Internet Research Director at TNS Healthcare.

He worked on a broad range of market research projects before specialising in online research in 1999. Since then he has played a part in developing online research into a mainstream quantitative research methodology.

'Deployed appropriately' says Aitchison, 'online surveys offer greater flexibility, sophistication, efficiency and accuracy than traditional telephone and face-to-face research'. He predicts continued strong growth in the use of online surveys for quantitative research in 2004: 'Online surveys are ideally placed to quickly become the dominant quantitative research method, having now gained credibility across a range ad-hoc, tracking, concept testing and other survey applications'.

First Line Research is based in York and is partnered with FIRM, providers of confirmit(tm) survey software. More information is available from www.firstlineresearch.com or by emailing contact@firstlineresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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