HI Europe Announces GB Online Omnibus

HI Europe has announced the extension of the QuickQuery(tm) online omnibus service, created in the US by Harris Interactive(r) in 1999, to Great Britain. The company plans to add France, Germany, Italy, Spain and Belgium in the near future.

Harris Interactive QuickQuery is an online omnibus survey fielded once or twice per week giving results based on responses from 2,000 US consumers nationwide, within as little as two days.

The GB version will run monthly, also with a representative sample of about 2,000 people aged 16 and over, interviewed online. Responses will be gathered in eight days or less, and the large online samples provide the ability to reach low-incidence populations.

Marek Vaygelt, HI Europe's MD of European Operations, says the Harris Interactive US service, QuickQuerySM has proven successful because of 'the speed at which it produces the highest quality results. There is no better or more cost-effective way to gain reliable market research data in about a week'.

More information about QuickQuery GB can be found at www.hieurope.com/services_QQGB.asp

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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