AcuPOLL Appoints European Head

Cincinnati-based global brands agency AcuPOLL has appointed Andrew Fenning as its UK-based president of European operations. Fenning, a veteran of JWT, began his career in London but has spent the last 25 years working in Continental Europe, the US, and South America.

Fenning served most recently as a director with New York strategic research consultancy Penn, Schoen & Berland. Prior to that, he spent 30 years with advertising agency J. Walter Thompson, most recently as its executive vice president and worldwide director of strategic development.

According to Fenning, 'AcuPOLL offers a unique, predictive methodology that provides high speed quantified insights into the development of successful new products and brands. In a global environment where significant dollars are at stake, success predictability in advertising and in ideas is not a luxury - it is critical to the long term success of a brand and its stakeholders'.

As well as the US and Europe, AcuPOLL has offices in Asia, Mexico, and South America. The global brand-building agency, headquartered in Cincinnati, Ohio, USA has quantitatively tested over 30,000 new product ideas and ads since 1990. Its web site is at www.acupoll.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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