About the Industry

Entry level jobs - JRE / Trainee

MR is famously hard to get started in, for a career that pays relatively little for the first few years (note that salary's now much better for senior levels than it was 20 years ago). Many will get into the industry via a graduate training scheme at one of the big agencies - this will feature a formal induction course of weeks or months, and give new recruits a good peer group to learn with. However an increasing number of small-to-medium companies now have their own grad programs, and there have always been openings for fresh graduates in a wide variety of agencies - just fewer of them than in the big companies, and until recently much harder to find.

It can take around a year to work one's way through being a trainee and move on to the next stage, Research Exec (UK) or Junior Analyst (US - although note there is a much wider variety of title in the States at this level than in Britain). Those who have done internships or placement years may have a head start and get to RE level in less than 12 months, and those in very formal set-ups or particular company circumstances may find it takes a bit longer. Don't forget we're not just talking about job titles here - in rare cases quite good people can still be called a 'Junior Researcher' even when they have 3 or 4 years' experience - just depending on the habits of the employer.

Other levels:

Research Exec
SRE / Analyst
Research or Project Manager
AD or Vice President
Director / SVP and above

Or go to:
Career Paths

Salaries and salary trends

Skills in the Sector

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All articles in the 'About the Industry' section written by Nick Thomas of MrWeb during July - October 2017, and © MrWeb Ltd 2017. Thanks to GRIT, ESOMAR, the AMA and the MRS for stats and tables used.

About the industry - contents...

1. What is MR and how is it changing?

A comprehensive guide to what we do, how it's changing, and who else does similar stuff.

2. The global industry today

The supply side: revenues, rankings and company info, full listings.

3. Careers in MR

An introduction to the career ladder, activities, salaries and choices.