About the Industry

Director / SVP and above

Although VP sounds very grand, there are an awful lot of levels left above it in the US. Similarly in the UK really, where an AD can become a Research Director, well before he/she is considered a real Director as in helping to run the company, and after that can go on to be a Senior Director, SVP and/or Group or Divisional Director before going on to the exalted status of EVP in the US or MD in the UK, or any of the C-suite roles in larger companies (CEO, COO, CFO, CRO [Research], CIO [Information - generally client side] and others).

The above may help to explain why few companies nowadays use the job title Senior Associate Director - there are plenty of punchier titles to choose. But yes it may also have something to do with the acronym.

Once someone has a significant say in the direction of the company, they're very likely to be coded on MrWeb as a 'Director or above'. Note that Directors in the US are more akin to ADs in the UK, and can sit just below VPs in the ranks, so we call the top division 'SVP and above' for US candidates.

Salaries for top level researchers are *much* better than they were twenty years ago - 60k was pretty good in those days, and 100k was almost unheard of, at least in *advertised* salaries. Nowadays we're looking at 60k as a borderline well-paid AD or RD / low-paid Director, and 70-80k as more standard for 'Directors'. Jobs paying 100k plus crop up on a fairly regular basis. Some progress at least!


Other levels:

JRE / Entry Level
Research Exec
SRE / Analyst
Research or Project Manager
AD or Vice President
Or jump to

Career Paths
Salaries and salary trends
Skills in the Sector

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All articles in the 'About the Industry' section written by Nick Thomas of MrWeb during July - October 2017, and © MrWeb Ltd 2017. Thanks to GRIT, ESOMAR, the AMA and the MRS for stats and tables used.

About the industry - contents...

1. What is MR and how is it changing?

A comprehensive guide to what we do, how it's changing, and who else does similar stuff.

2. The global industry today

The supply side: revenues, rankings and company info, full listings.

3. Careers in MR

An introduction to the career ladder, activities, salaries and choices.