Kantar Video

January 31 2011

In New York, Kantar Video has appointed Andrew Latzman as SVP Research and Aaron Manchanda as VP Engineering on Videolytics, its online and mobile video syndication, tracking and optimization platform. Videolytics is currently still in Beta testing and the new staff are part of the team which will prepare the product for its public launch, expected in the Spring. The new appointments are in addition to the existing management team announced in June last year. Latzman previously served at Dynamic Logic/Millward Brown, most recently as VP of Innovations where he was involved in the development of products such as AdIndex, MarketNorms, Cross Media and LinkSelect for Digital and the launch and/or enhancement of Cebra Celebrity and Brand Matching, TiVo Segmentation, and AdIndex with Regression. With over 15 years of experience in both media and research, Latzman will be leading the research team. Manchanda formerly led the engineering of the video campaign analysis platform for Tremor Media. He brings extensive knowledge of the technology industry and advertising space having worked both in commercial software and open source solutions. He also spent over 10 years at Oracle serving in various leading roles covering broad technologies. Aaron will lead the recently expanded engineering department at Kantar Video. CEO Bill Lederer says the expanded engineering team ‘will move the Videolytics platform forward, integrating partners and readying it for general release.’ The Videolytics platform is currently open as a public, self-service beta now available for free trial from www.kantarvideo.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails