In the US, comms research specialist PRIME Research has appointed Joel Wethall as Vice President of Business Development.

The firm has locations in the USA, Brazil, Uruguay, UK, Germany, Switzerland, India and China, from which it provides clients in 35 countries with PR monitoring, research, evaluation and consulting services.

Wethall is a 20-year media veteran with a background in news and social media analysis. He joins from news and social media content aggregator Moreover Technologies, where he led the firm’s Midwest and Canadian business-development efforts.

Earlier in his career, Wethall managed Cision’s Delahaye Global Solutions Business Development Division, where he led a team of new business development staff working in the areas of media analysis reporting, client messaging, media research and corporate reputation in both traditional and social media environments. Prior to this, he had stints at SRDS and BPA Worldwide.

Mark Weiner, CEO of PRIME Research, comments: ‘Joel’s cross-industry consulting background helping global organizations with the delivery of client-focused solutions, adds strength to our abilities in both social and traditional media monitoring, measurement and analysis.’

Web site: www.prime-research.com .

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