New York-based comms specialist PRIME Research has appointed Charlene Davis as Marketing Manager, to support its business in the Americas.

Established as an academic research institute in Germany in 1987, PRIME now has bases in the US, Brazil, Uruguay, the UK, Germany, Switzerland, India and China. Services include PR monitoring, research, evaluation and consulting services, as well as social media monitoring, strategic media analysis, and reputation benchmarking.

Davis joins from Norwegian Cruise Line, where she served as a Personal Cruise Consultant. Prior to this, she was an editorial specialist at the International Association for Asset Recovery, managing the editorial and communication content of the company’s web sites and social media platforms. She began her career as an intern at online and print news and information publisher firm The J.R. O'Dwyer Company.

Mark Weiner, CEO of PRIME in the Americas, comments: ‘As an event planning and experiential marketing veteran with a specialization in social media and editorial research, Charlene brings additional talent and resources to the New York operation.’

Web site: visit www.prime-research.com .

• Printer-friendly version of this article.
• Email this article to a friend.