In the US, online audience targeting specialist [x+1] is expanding the remit of Chicago-based Jess Beldner to include the newly created position of Director, Strategic Agency Partnerships, covering the US. She also continues in her role as Director, Central Sales.

In her new role, Beldner will help clients to use [x+1]’s Origin DMP and its advanced analytics tools and reporting capabilities to find multichannel solutions for their clients, such as online media and web site interactions. Outside the firm, Beldner is an Executive Board member and VP of Social Events in the Chicago Interactive Marketing Association (CIMA).

‘Agencies today are concerned with delivering a multichannel experience for their clients’ comments Michael Dubin, Vice President, Sales for [x+1]. ‘It’s no longer just a matter of executing an online campaign and hitting your CPM or CPA numbers; agencies want to understand at a granular level how consumers behave throughout the purchase cycle. With Jess in this new role, we’re looking to build on her regional agency successes, creating a common blueprint for our team that will maximize returns for us, our agency partners and their clients.’

Web site: www.xplusone.com .

• Printer-friendly version of this article.
• Email this article to a friend.