US-based research and consulting firm The Marketing Workshop has appointed analytic scientist Howard ‘Bud’ Sanders as Director of Marketing Sciences.

The agency provides a full range of custom qual and quant solutions for both the consumer and b2b sectors.

Sanders joins from Georgia Pacific Consumer Products, where he served as Senior Manager of Advanced Analytics. Prior to this, he worked at TNS as Senior Manager, Advanced Analytics and Design. In his new role he is charged with supporting a wide variety of analytic research across a broad array of industries.

President Scott Layne comments: ‘Having experience on both the client and research supplier sides of the business, Bud brings a unique perspective on how best to apply advanced analytics to solve business issues as well as develop new opportunities.’

Web site: www.mwshop.com .

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