Survey analytics specialist MarketSight has appointed Kim White as Director of Sales, based in the Philadelphia area and charged with accelerating revenue growth across the company.

Headquartered in Cambridge, Massachusetts, the firm provides web-based MR software, as well as a data analysis platform which creates crosstabs, runs statistical tests and creates interactive charts and dashboards.

White joins from EFG Research - a subsidiary of Paris-based MV2 and EFG Worldwide - where she was Director of Business Development. Prior to this she was Director of Client Development for data collection agency Schlesinger Associates, and VP of Sales for bilingual telephone data collection company Eastern Research Services.

She is currently a member of the Marketing Research Association’s (MRA) Code of Marketing Research Standards and Chapter Evaluation Task Forces, as well as the new Treasurer of MRA’s Great Lakes Chapter. White previously served as Treasurer, President Elect, and President of MRA’s Philadelphia Chapter, and also chaired the Welcome Network and Buddy Task Force.

Michael DeNitto, CEO of MarketSight, comments: ‘Kim’s in-depth knowledge of the market research industry, her involvement with MRA, and many connections with research professionals will help MarketSight gain greater visibility and expand its market reach.’

Web site: www.marketsight.com .

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