In the US, market intelligence software provider Visual IQ has appointed Josh Dreller as Senior Director, Client and Industry Solutions, tasked with helping communicate complex product and technology-related concepts, and translate client needs into product solutions.

The firm’s hosted IQ Intelligence Suite uncovers cross channel performance insights hidden within companies' marketing data, from which it provides recommendations to improve marketing effectiveness across the entire marketing mix - both online and off-line.

The firm recently received $12m in funding, which it is using to continue its product innovation and sales growth.

Dreller (pictured) joins with more than a decade of experience as a media technologist in the digital marketing sector. Most recently, he served as President of Media Technology & Analytics at digital media agency Fuor Digital. Prior to this, he was eCommerce Marketing Manager at household appliance manufacturer Salton, and Project Manager at Omnicom’s global search agency Resolution Media. Additionally, he is a member of the Web Analytics Association’s Standards Committee, and previously served as its co-Chair.

In his new role, Dreller will also be responsible for helping the agency to grow its roster of partner and trade association relationships.

CEO Manu Mathew comments: ‘Josh has an in-depth understanding of the intricacies of many marketing disciplines, from search engine marketing to real-time bidding media buying, as well as a big picture perspective that allows him to see how complex pieces of the marketing puzzle fit together. This is a unique talent that we know will have tremendous benefits to our clients, partners and team, as well as the evolution of the marketing analytics industry overall.’

Web site: www.visualiq.com .

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