San Francisco-based Koski Research has appointed Adela Pedroza as a Research Director.

She joins from Lexicon Branding, where as Research Director she managed quant and qual projects focused on naming and positioning new products in the consumer packaged goods, technology, biotechnology, financial and B2B sectors. Most recently, she conducted jury research across the US for Trial Behavior Consulting.

Pedroza brings expertise gained from moderating hundreds of focus groups in a wide range of industries, as well as other online and off-line qualitative techniques, and Koski says it will apply her knowledge of managing large qual and quant studies to help clients understand their target audiences better.

Web site: www.koskiresearch.com .

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