In the US, full service agency MRSI (Marketing Research Services Inc.) has appointed market research veteran Bob Sweeney as Vice President of Client Services, based at its headquarters in Cincinnati, Ohio.

Founded in 1973, MRSI offers product development and consumer insight services including Hispanic research to consumer and B2B companies across a wide range of industries.

Sweeney joins with more than 30 years’ experience, including new product development research, positioning and message testing, copy testing, strategic insights, category understanding and international research. Most recently, he was Research Manager at Fahlgren Martin Advertising and at Hill Rom Company. Earlier in his career he spent five years in research management at Burke Marketing Research and then more than twenty in client services at Parker Insights and Directions Research.

In his new role, Sweeney will provide clients with consultative support around custom insights design and implementation.

Web site: www.mrsi.com .

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