In the US, behavioral targeting technology firm AudienceScience has appointed former Forrester Research exec Emily Riley as Vice President of Marketing, to oversee the company’s worldwide marketing strategy and execution.

AudienceScience (formerly Revenue Science) offers an ‘Audience Gateway’ technology platform and a targeting marketplace, which record billions of ‘behavioral events’ daily from more than 386 million unique Internet users.

Riley (pictured) joined Forrester in 2008 as an Analyst, and latterly worked there as VP and Research Director for Interactive Marketing, analyzing advertiser, consumer and publisher trends. She previously held senior exec roles at Martha Stewart Living Omnimedia and Advertising.com (AOL).

Her new appointment follows that of Mike Peralta, who joined AudienceScience in June to oversee sales, marketing, operations and business development.

Peralta comments: ‘Emily’s relationships with big brands and her keen focus on the development of growth strategies with integrated sales and marketing programs will clearly extend our successful efforts for our current and future clients leveraging the AudienceScience Gateway platform.’

Web site: www.AudienceScience.com .

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