In the US, digital marketing company Bridgevine has appointed Todd Cullen as Senior Vice President, Consumer Insight & Analytics, to lead the firm’s data management, consumer insights, analytics, and data monetization strategies.

Bridgevine utilizes its proprietary optimization platform AMP to provide insight across SEO, SEM, mobile, social and display media, while also helping brands target their customers with complimentary offers delivered into third party web and CRM environments.

Cullen (pictured) joins from marketing technology firm Acxiom, where he served as VP of Global Data Products, leading innovation for the firm’s Consumer Recognition and Insight Products line of business. He previously held several roles at Acxiom, including Senior Manager – Corporate Development, Consulting Practice Leader, and Product Manager. Prior to this, he was CIO at Cognitivedata (now a Merkle company).

CEO J. Patrick Bewley says that the addition of Cullen to Bridgevine’s data team, underscores the central role that big data, insights, and analytics will play in the next phase of the firm’s expansion.

‘Todd's unique background in building global consumer data, insight and analytics businesses will further accelerate Bridgevine's ability to manage the journey from cookie to conversion,’ adds Bewley.

Web site: www.bridgevine.com .

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