Ipsos-owned Marketing Management Analytics (MMA) has appointed former Market Fusion Analytics exec Niva Shrestha as Senior Vice President of Strategic Accounts, responsible for working with key clients and for helping shape the strategic direction of the company.

MMA provides analytics technology and consulting to help firms address marketing mix, pricing, and sales force effectiveness issues. It was part of Aegis Media before being moved into Synovate in December 2008, merged with Synovate’s global analytics consulting practice SMA, and then becoming part of Ipsos following the Synovate takeover last year.

For the past four years, Shrestha (pictured) worked at Market Fusion Analytics, which develops client growth strategies based on the analysis and modeling of behavioral data. Prior to this, she was Director of Analytics at PM Group, and an Account Executive in Nielsen’s Analytics and Modeling Group.

In her new role, Shrestha will be part of the executive team, reporting directly to Douglas Brooks, MMA’s EVP of Global Account Management.

Patrick Cummings, CEO of MMA, comments: ‘Experts like Niva are able to mine the myriad of data, models and trends to provide a superior level of insight. This will help her to provide our clients with a competitive advantage and tangible value from our services.’

Web site: www.mma.com .

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