In London, market research focused marcoms agency Keen as Mustard has appointed Randi Hunton as PR Assistant, to work on public relations, data analysis, and social media PR projects for the firm and its clients.

Keen as Mustard was founded in 2006 by former Research International Global Marketing Director Lucy Davison.

Hunton joins following completion of postgraduate studies in social research at Goldsmiths, University of London. Originally from the US, she has a background in sociology and social research, and has spent the majority of her university and postgrad career in research design.

In her new role, Hunton will collate and analyse data for use in PR stories, while assisting in the planning and development of PR strategies, liaising with the media, and researching and writing press releases.

Davison comments: ‘Randi’s strong analytical and interpreting skills will really help us add flavour to the research projects our clients undertake for media and marketing purposes. Having a researcher in-house will enhance how we understand and promote all our clients.’

Web site: www.mustardmarketing.com .

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