New York-based consumer specialist Insight Strategy Group has promoted Sarah Gardiner from AD to Director, after eight years with the company.

The firm, which re-branded in December, offers a range of services including brand tracking, segmentation, thought leadership studies and concept development.

Gardiner (pictured) joined in 2004. In her new position, she will continue to oversee team members and moderate focus groups, while also heading up the company’s apprenticeship program.

Perry Baldwin, whose title is Chief Possibility Officer, comments: ‘An innovative and thoughtful strategist, Sarah provides critical leadership for the Insight team. She delivers data that is actionable and contextual on many different levels.’

Web site: www.insightstrategygroup.com .

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