Brand strategy and design firm Lippincott has appointed Millward Brown’s former VP of Marketing Heather Stern as Chief Marketing and Communications Officer.

Lippincott provides a range of services for brand building including strategy, identity design, environmental branding, customer experience management and brand activation.

At MB, Stern (pictured) led marketing and thought leadership activities across North America. Prior to this, she was Director of Marketing and Client Development at Focalyst - a joint venture between AARP Services and Kantar; served as Senior Conference Producer at the Institute for International Research (IIR); and was Marcoms Manger at music company Elias Arts. She began her career as an Editorial Assistant for author and journalist Gail Sheehy.

In her role, Stern is responsible for increasing Lippincott's global brand presence, and driving the company's overall external marketing strategy. She will also focus on internal communications and employee engagement initiatives.

CEO Rick Wise says: ‘As our capabilities, thinking and relationships have deepened, we are increasingly focusing on getting our ideas out to the broader global business and marketing community. I am pleased to bring a senior talent like Heather into the organization to accelerate these efforts and help drive future growth.’

Web site: ww.lippincott.com .

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