Katie Lee has joined Pulse Group in Kuala Lumpur, as Senior Account Manager in the Research division.

Lee’s previous experience focused on continuous syndicated research at Kantar Worldpanel. She began her career for the firm in the UK, in a client facing role studying consumers in the confectionery, chilled dairy, baked and ambient goods sectors; then moved to Malaysia as Senior Account Manager, managing and developing the group’s portfolio of FMCG accounts. She holds a BSc (Hons) in Food Marketing Economics, from the University of Reading, UK.

Pulse GM Carmen Endrina says Lee’s experience in the food segment within FMCG is ‘a perfect fit’ with the company’s plans in the sector, and adds: ‘She brings in a wealth of sales and account management skills that will surely benefit our existing and future clients in the region.’

Web site: www.pulse-group.com .

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