Israel-headquartered social health intelligence provider Treato has appointed Yaron Landow as Vice President of US Business Development, based in its New York office.

Recently launched Treato offers a platform through which patients can discuss their healthcare experiences. The firm uses natural language processing to extract relevant information, and since it started trading last month, it has analyzed more than a billion patient discussions from forums and blogs in order to generate the ‘collective patient voice’.

Landow (pictured) joins with more than a decade of healthcare ad agency experience, having previously held a series of leadership roles at Omnicom and Publicis. Most recently, he worked for Omnicom-owned Flashpoint Medica, where he led the agency's strategic services and business development departments.

Ido Hadari, President of Treato, comments: ‘Yaron brings a rich customer point of view to Treato, the result of his many years at prominent healthcare advertising agencies and his close work with pharmaceutical brand management executives. We are already enjoying his valuable contribution to the Treato team and expect him to further drive business growth for the company.’

Web site: www.treato.com .

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