Tony Nethercutt, formerly VP of Sales at YouTube and AdMob, has joined location-based mobile audience builder PlaceIQ as Chief Revenue Officer.

Nethercutt has spent the past two years as General Manager of North America for mobile advertising firm Mojiva Inc. He will now focus on building PlaceIQ’s sales, account management and ad operations teams, as well as its publisher and ad network partnerships, and says he expects to have ‘a ton of fun’.

Founded in 2010, PlaceIQ has offices in New York City and Boulder, Colorado. In joining the firm, Nethercutt will once again work with former Admob, Quatrro and Millennial Media adviser and current JumpTap Board member John Hadl, who led US Venture Partner’s recent investment in PlaceIQ..

Co-founder and CEO Duncan McCall believes the firm’s technology ‘has even stronger reaches, beyond just mobile’, and says of the new arrival: ‘Tony is a perfect addition to PlaceIQ as we intensify our efforts to expand our national presence. We are in full growth mode as we enter 2013 and feel that Tony’s vision, track record and knowledge of the digital ecosystem fully complement the goals of our company.’

Web site: www.placeiq.com .

• Printer-friendly version of this article.
• Email this article to a friend.