In the UK, Solihull-based qual research agency One-MS has appointed former Beiersdorf insight specialist Rebecca Harries as Research Director.

Founded 10 years ago, One-Ms offers a range of services for brand positioning and strategy, creative development, and new product development evaluation. Alongside methodologies such as groups and depths, the company also uses video diaries, mobile apps, blogging, voxpops, and in-home immersions to uncover consumer behaviours in a real-life context.

Harries (pictured) was formerly Regional Marketing Manager – Consumer Insight & Relations at skincare and cosmetic brand manufacturer Beiersdorf, where she was responsible for consumer insight and research across Northern Europe. She joined Beiersdorf in 2008 as Market Research/Consumer Insight Manager, prior to which, she was an Account Manager at Millward Brown.

One-MS Managing Director Debbie Newbould comments: ‘Rebecca’s skills, knowledge and experience as a consumer insight professional will be a terrific asset to the team. Her appointment underlines our unique offer as a qualitative research agency - we only employ professionals who have insight research experience in a client role.’

Web site: www.one-ms.com .

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