In the US, Phoenix-based consumer research and analytics firm Blueocean Market Intelligence has appointed former Buyology exec Mark Mallardi as Senior Vice President of Client Development, to focus on expanding the firm’s client roster.
Blueocean Market Intelligence, which is part of the Cross-Tab group of companies, focuses on market intelligence, social media and data analytics from its offices in Phoenix, Seattle and Bangalore, India.
joins after a year at neuro-insight specialist Buyology, where he served as EVP of Sales & Marketing. Prior to this, he had the same job title at neuromarketing firm EmSense for three years, and he held marketing roles at EducationalInsights, Scope Seven, Classroom Connect, IRI, PepsiCo, and Philip Morris. He began his career with market research and business analysis provider SPAR.
Blueocean Market Intelligence CEO Kumar Mehta comments: ‘Mark is a talented leader with many years of experience in building and motivating highly successful sales teams, cultivating new client relationships and delivering strategies that result in business impact.’
Web site: www.blueoceanmi.com