Sony Group-owned healthcare research agency M3 Global Research has re-hired Alexander Boëthius as Bidding and Procurement Manager in its London office.

The firm is the market research division of Tokyo-based M3 Inc - a SONY company which operates a proprietary healthcare professional panel of 1.3 million respondents across more than 60 countries. In 2011, M3 Global Research relocated its UK focus group facility to Hammersmith, London, where it offers three viewing rooms equipped with SONY high definition capture.

Boëthius (pictured) rejoins the company from Kantar Health where for the past two years, he worked as a Fieldwork Project Manager with a focus on procurement and bidding. Earlier, he was Field Manager for EMS Research, prior to which, he served as Call Centre Manager at Leyhausen International Call Center UK Ltd. Earlier in his career, Boëthius was a Translator/Proof Reader at HI Europe.

Web site: http://research.m3.com .

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