Consumer, product, and media intelligence specialist Mintel has appointed Tonya Roberts as a Multicultural Analyst in its Chicago office.

Roberts (pictured) joins from African-American ad agency Burrell Communications, where she served as AD of Consumer Insights, responsible for developing the firm’s proprietary research studies, as well as conducting primary research across a wide range of sectors. Prior to this, she spent more than 17 years at Performax Consulting Services, where she led on-site surveys at conferences and events, in-house telephone surveys, and online-mail research projects.

In her new role, Roberts will develop and expand Mintel's coverage of the Hispanic, Asian, and African-American consumer.

Leylha Ahuile, Senior Analyst of Multicultural Reports, comments: ‘Tonya’s vast knowledge of the African-American consumer allows us to expand Mintel's consumer insight expertise to deliver exactly what our clients are looking for.’

Web site: www.mintel.com .

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