In the US, digital marketing technology company Kenshoo has appointed Josh Dreller as Director of Marketing Research, to lead a team tasked with culling insights from data collected via the firm’s platform and producing insights on industry trends.

Kenshoo develops solutions for search marketing, social media and online advertising. The firm’s Kenshoo Universal Platform can be used for automating a range of areas such as web analytics, comparison shopping, retargeting, e-commerce and call tracking.

Dreller (pictured) joins from marketing intelligence software provider Visual IQ, where he served as Senior Director, Client and Industry Solutions, prior to which, he spent five years at digital media agency Fuor Digital as VP of Media and Analytics.

Web site: www.kenshoo.com .

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