In Singapore, Kantar subsidiary Added Value Saffron Hill has appointed former Unilever exec Xiao Hui Hsu as Senior Brand Manager for the South East Asia region.

Added Value has 21 locations in thirteen countries, and acquired its stake in full service agency Saffron Hill Research in 2009.

Hsu (pictured) joins from Unilever, where she served as Assistant Global Brand Manager for the Lux brand. During her career, she also worked briefly for Fitch and she served as a Brand Consultant with FutureBrand.

In her new role, she reports to Head of Strategy Carol Mok, who comments: ‘Xiao Hui’s appointment will further strengthen our branding capabilities in the region and reinforce Added Value Saffron Hill’s commitment to being a strategic insights agency that helps solve clients’ complex marketing challenges.’

Web site: www.added-value.com .

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