In the US, customer relationship marketing (CRM) firm Merkle has promoted Ron Park to the role of Vice President, Retail Consumer Goods, in charge of a team which will focus on utilizing data, analytics and technology to help retailers understand their customers.

Merkle offers a range of marketing, technical, analytical and creative disciplines, to help clients design, execute and evaluate connected CRM programs. With more than 1,700 employees, the company is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston; Denver; Little Rock; Minneapolis; New York; Philadelphia; Pittsburgh; San Francisco; Hagerstown, MD and Shanghai.

Park (pictured) has been with Merkle for nearly a decade, in roles that have included client and team leadership positions. Over the past two years, he has led the Analytics practice which comprises a team of over 150 statisticians and analysts. He began his career as a Market Research Analyst at Market Knowledge, and since worked as a Marketing Consultant at InfoWorks, and as Manager, Strategy & Analysis at Hostway Corp.

Patrick Hennessy, Merkle’s President, vertical markets, comments: ‘I believe Ron’s background in analytics and his passion for retail creates an ideal foundation for driving success in one of Merkle’s leading growth industries. I am confident in his ability to positively impact our clients’ business and act as a trusted advisor who will set us apart from our competition.’

Web site: www.merkleinc.com .

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