In Los Angeles, consumer insights consultancy Kelton has appointed Anita Chu as Senior Director of Quantitative Research.

Kelton offers a wide range of customized research techniques and staff expertise in marketing, branding, PR, media, business strategy, and design, from its offices in Los Angeles and New York.

Chu (pictured) spent the past nine years at Hall & Partners, where she latterly served as Research Director. Prior to this, she was a Senior Research Analyst at WellPoint, and she was a Research Executive at Millward Brown.

Tom Bernthal, CEO and co-founder of Kelton, comments: ‘Anita has deep experience and a meaningful track record in research, with the contextual understanding and real-world experience that is so hard to find and therefore is infinitely valuable. We’re thrilled to have her on board.

Web site: www.keltonglobal.com .

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