IAB Australia has named former GroupM Interactions’s COO Alice Manners as Chief Executive Officer, from August 2013.

The appointment follows the departure of Paul Fisher, who resigned in December to take up the position of MD for Nielsen Media across the Asia Pacific, Middle East, and Africa (APMEA) regions.

Manners (pictured) joins with nearly 20 years’ media experience and more than fourteen years in the digital sector. During her career, she has held a number of roles at WPP Asia Pacific including that of GroupM Asia Pacific COO of Interaction since 2005. Previously she was MD of mOne Asia Pacific and Head of Interaction for mDigital.

In her new role, Manners will be responsible for the overall management of the IAB and achievement of the organisation’s objectives, to represent and promote the interests of members, and to grow the interactive advertising industry.

Mark Britt, IAB Australia’s Chair commented: ‘The online industry has gone through a huge transformation in the past year and with more change ahead, it is perfect that we’ll now have someone of Alice’s calibre and experience heading up our peak trade association for online’.

Web site: www.iabaustralia.com.au .

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