In New York, research-based branding consultancy the magnetic collective (tmc) has hired Gayle Malone as a Partner.

Launched in 2011 by Anita Black and Teresa Edleston, tmc offers research to help clients identify ideas for new products and marketing, from its offices in New York City and London.

Malone (pictured) joins from Publicis-owned Razorfish, where she served as Associate Director, Account Planning, and acted as an in-house consultant across the network. Prior to this, she spent eight years at innovation firm Redscout as Senior Brand Strategist and Director of Research.

Black comments: ‘Gayle brings a wealth of experience from her years focusing on innovation and, more recently, her time at a digital agency. Our mission is to uncover and develop ideas to build global brands and businesses, and Gayle’s professional background and her ability to get under the skin of client issues is a great combination to feed our growth through delivering high quality, high value research and consultancy.’

Web site: www.themagneticcollective.com .

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