US data insight and management company Relevate has appointed auto industry specialist Yen Sullivan as Vice President, Product Strategy.

Springfield, Virginia-based Relevate offers a range of marketing intelligence services, and builds, manages, and analyzes data in order to provide clients with behavioral targeting solutions.

Sullivan (pictured) joins to lead product strategy and management across the organization, with a focus on developing marketing data applications for the automotive industry.

Most recently, she has worked as an independent consultant for clients such as McKinsey & Company and The Boston Consulting Group, providing expertise in automotive data strategy, marketing data analytics, and business process management. Previously, she served as Director of Data Operations at vehicle history information provider CARFAX, where she built the data operations team as the company grew from 85 to over 600 employees. She also held positions at Claims Resolution Management Corporation and Manville Personal Injury Settlement Trust.

Relevate CEO Steven Rao comments: ‘Yen has strategic insight into the needs of marketers across the automotive industry, and she will champion the development of unique data products that will help automotive marketers realize a greater return on investment for each marketing dollar spent.’

Web site: www.relevategroup.com .

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